Today, in an increasingly competitive market, marketing is more important than ever. To be frank, effective marketing can mean the difference between success and failure. So, no matter how good a product or service is, if the marketing falls flat, so does the sales.
Ultimately, marketing is about building relationships with people. It creates awareness, buzz, and requires communications that are consistent across all channels like ads, digital, and the business’s website. A well thought out brand strategy and having a fantastic marketing campaign is the best possible option for any business if it wants success.
But how does a business do this? The answer is simple, use an expert creative agency. But where does one begin? Which agency is best? This post will look at these questions and the top 5 creative agencies available to businesses worldwide.
Things to Consider When Choosing a Creative Agency
When choosing a creative agency, asking some questions could separate the best from the not so good and make the process of choosing easier.
These questions are:
- Does it have a track record of well-known brands it has worked with? Running a business’s marketing campaign can be stressful. There are deadlines that need to be met and seeing the success the agency had with previous clients could show that they have the mettle to deal with similar campaigns.
- Are previous clients available to talk to? The creative agency must know how to enhance, promote, and create awareness of the brand in the best possible way. Ask previous clients how the agency performed and whether they were able to meet all expectations. Also look at the results for other clients. This goes a long way in proving the agency’s competence.
- What do they charge? Although pricing is important, it’s important to remember that, in this instance, it goes beyond price. It’s about the value the agency can add. So, it’s more about what they offer than how much they cost. Going for an agency because they are the cheapest can be a costly mistake.
The Top 5 Global Creative Agencies
Considering the things a business should look at when choosing a creative agency, these are the top 5 global creative agencies available to businesses today.
1. KingStreet Global
KingStreet Global is the fastest growing global creative agency that provides creative solutions. Specializing in creative advertising, strategy, branding, website design, and UX design.
Clients: Intel, Lenovo, JBL
Clay is a digital design and branding studio that implements strategy, design, and development across all platforms.
Location: San Francisco, CA
Clients: Slack, Facebook, Google, Coinbase, Amazon, Cisco
Pentragram is a multi-disciplinary, independently owned design studio whose work includes graphics and identity, products and packaging, exhibitions and installations, websites, and digital experiences.
Location: New York, London, Berlin, Austin
Clients: Yahoo, Netflix, Slack, Oppo, Samsung, Verizon
4. Wolff Olins
Wolf Olins is a global brand strategy and design agency that specializes in strategy, design, and change.
Location: London, New York, San Francisco
Clients: Uber, Google, Grubhub, Treatwell, Zocdoc, Alibaba
5. Design Studio
Design Studio is a branding and digital design studio that creates brand awareness and builds brand experiences.
Location: London, New York, Sydney
Clients: Airbnb, Logitech, Deliveroo, Evernote
Benefits of Using a Creative Agency
Knowing what to look for when choosing a creative agency and knowing which to pick is just the how and what of working with a creative agency. But what about the why? So, what are the benefits of using a creative agency?
The first main benefit is, by using a creative agency, there’s no need to build an in-house marketing team. This is a huge challenge for any business. Not only does it have to find the right talent for the team, but it also must make sure that the team has chemistry. Without it, there’s slim to no chance of create excellent campaigns. By hiring a creative agency, all that is taken care of by people with the right portfolio and experience.
A creative agency has the experience and proven methods to attract interest and the right audience. Thus, with them focusing on brand strategy and awareness, the business doesn’t have to focus on marketing strategy. It can focus on what’s important, selling and building the business. As a bonus, if a campaign is hugely successful, the creative agency will be more than willing to share it on their blog, social media, and printed materials. This means more exposure for the business and a bit of free advertising.
Another benefit is that these agencies keep up to date with the latest marketing trends and technologies. There’s nothing worse than for a business to run outdated ads and campaigns. With their experience and market knowledge they’ll be able to design and use methods and campaigns that are up to date and trendy.
A major problem for business doing their own marketing is that they sometimes struggle to see the bigger picture. That’s because they’re biased towards their own business and might not see what they’re missing or where they’re on the wrong path. The creative agency has an unbiased view of the business, does a lot of product and marketing analysis, and brainstorming long before a project begins. In this way, the perfectly positioned to provide an outside perspective and to know what works and what doesn’t.
Lastly, the benefit of getting a world class campaign at a reasonable price shouldn’t be forgotten. Sure, the price of using some creative agencies may seem steep at first, but compare that to the cost of hiring an in-house team that includes salaries, taxes, extra office space, and it’s definitely a win for creative agencies.
Considering the benefits a creative agency brings and the value it can add to any business’s marketing strategy, it makes sense to get one to build brand awareness, create relationships, and increase revenue. Why not contact one now?